Competition is thicker than ever when it comes to the job market. More and more candidates have advanced degrees and certifications that would, in the past, provide an advantage in the hiring process. This leads one to believe that the job market has turned into a seller’s market over the years, where quality job seekers come a dime a dozen and employers have their pick. While this may be the case for the average job seekers simply looking to get their foot in the door. This is not the case for top talent with their own set of requirements they expect from an employer.
Top talent, especially those that are millennials, demand to work for innovative organizations that have more to offer than a decent benefits package and a competitive salary. Many want to work for a company that is socially responsible and focused on engagement of their employees.
Surveys administered from Gallup , Deloitte, and Net Impact, to name a few, show that job seekers and current employees prefer to work for organizations that are committed to CSR. They want the organization they work for to share their personal values and make a sociological-environmental impact.
Therefore, in order to attract top talent, many companies have changed their brand strategies while ramping up CSR initiatives. Sustainability and corporate social responsibility are not new philosophies in business. That is why the focus now is not on whether or not a firm has a CSR initiative, as most companies do. It is the extent to which the organization incorporates CSR in their framework and the sincerity of the programs that attract top talent.